If you’re considering setting up a website for the first time, you’ll soon realize how challenging the task can be. Considering the number of options, ranging from free WordPress themes to hiring professional web designers to come up with a unique website just for your business, it’s incredibly easy to get distracted and invest a lot of time and money in a solution that isn’t as effective as you thought it would be. To help you get the bang for your buck, we have a list of important things to keep in mind when buying WordPress themes.
Make Note Of The Features You’re Looking For When Buying WordPress Themes
Long gone are the days when you could set up a website, and let it sit idly for years. At the end of the day, your website is a marketing and business tool, which means you need to be clear what you want it to achieve. Do you want it to promote your services? Do you want your visitors to be able to buy products online? One of the most important steps when buying WordPress themes is figuring out which features will help you achieve your goals. Write down the things such as SEO, eCommerce, portfolio showcase, video support, and any and every other feature you’ll need to set up a website that works for you.
There’s no denying the importance of the design and its effect on how successful a website is. Each industry has its own standards and best practices, so check out the websites of your competitors to figure out what will work best for your niche. For example, a colorful, playful WordPress theme with hand-drawn icons would work perfectly for a daycare website, but not so much for a high-fashion website. In other words, finding what works for your industry, both when it comes to the features and the overall design is absolutely vital when buying WordPress themes.
Check For Freshness
Once you find a theme that looks great and comes with all the features you need, you need to check out when was the last time it was updated. If it was updated recently, that means the developers are still working on it, fixing bugs, and optimizing the theme for perfect compatibility with the latest version of WordPress. Buying WordPress themes that are regularly updated also means better security, which is particularly important for online stores.
Mobile Responsiveness Is No Longer Optional
Even though Google recently updated the search algorithm to give responsive websites better rankings, it isn’t just Google that prefers responsive websites. More people than ever are using mobile devices to access the internet, which means your visitors will be viewing your website on their smartphones and tablets just as much as on desktop computers. If you don’t buy a responsive WordPress theme, your visitors will have to tap, pinch, zoom, and pan around to access your content, which will only drive them away.