There are countless tutorials online on designing WordPress themes, yet you’d be surprised just how many of them focus only on writing the code. Now, don’t get us wrong, writing quality code is vitally important, but there are many other things that go into the entire process of designing and selling WordPress themes that are just as important. To help you navigate through the entire process, check out our comprehensive guide for beginners.
Identify Your Target Niche
Before you begin writing the code, first you’ll need a game plan. If you’re not an established developer with a large following, we suggest you look for a niche with high demand and low number of available themes. This way you’ll have a much better chance of actually standing out, instead of competing with thousands of developers for every potential buyer.
Once you find a niche you want to be designing WordPress themes for, do your research and determine what design is most likely to appeal to your target audience. Even the small details will matter later on, so pay attention to colors, layouts, fonts, and even the features your potential buyers might be looking for. At the end of the day, if you’re targeting online sellers, even the most appealing theme won’t do you any good without an eCommerce plugin.
Designing WordPress Themes That Get The Job Done
The secret behind best-selling themes is really simple: they provide their users with everything they need to set up a website that perfectly matches their brand or personal style. However, when it comes to designing WordPress themes people will actually want to buy, you need to make sure both advanced users and beginners can seamlessly customize your theme. Having a well-documented theme with thoroughly commented code will help advanced users tweak the code and implement their own features.
However, you also need to keep beginners in mind when designing WordPress themes. It’s a good idea to include your own customization panel so your buyers can customize pretty much every element without touching a single line of code. To add even more value to your themes, consider including a few tutorials and answering the frequently asked questions just in case your buyers get stuck and need some help.
Selling WordPress Themes
There are a few options you can choose from if you’re looking to sell your themes. You can either use a third-party theme market, native WordPress theme directory, or even set up your own website. Keep in mind that there are advantages and disadvantages with each approach, though. For example, if you decide to use third-party markets, you’ll have a much wider audience, but you’ll have to give away a percentage of your profits. If you decide to set up you own website, on the other hand, you’ll have to handle marketing on your own in order to get your target audience to notice you.