Any successful WordPress theme developer will tell you that, in order to develop a theme people will want to buy, you need to pay close attention to three vital things: design, performance, and features. With so many free and premium themes available online, you have to make sure your theme stands out for all the right reasons. If you’re just starting out and want to develop your first eCommerce WordPress theme, these tips will help you get started and keep you on the right track.
Goal-Oriented Design Is Essential
Designing an eCommerce WordPress theme can be a tricky task if you don’t keep your ultimate goal in mind – designing a theme that makes people buy things. Every element must be carefully crafted to boost sales, particularly calls to action. Make sure the buttons stands out against the background. It’s a good idea to keep the background neutral and choose a bold, vivid color for your calls to action. Another thing that can boost the effectiveness of your eCommerce WordPress theme is placing the shopping cart in the upper right corner so the visitors can access it at all times.
Focus On Usability
It may sound obvious, but you’d be amazed how many developers actually overlook this element. In order to make your eCommerce WordPress theme accomplish its main goal – making a sale – you need to make sure it provides visitors will all the relevant features and information from the get-go. Don’t bury the product images or vital information. You can either code your own gallery, or use a third-party one. You should consider adding a homepage slider with the feature products or products on sales to hook in the visitors the moment the land there.
Make Sure Your eCommerce WordPress Theme Is Optimized For Performance
While following the latest trends and standing out visually is important, don’t get carried away trying out different plugins, image-heavy layouts and custom widgets. Even if you develop the world’s most appealing theme, it won’t do you any good if it takes ages to load, or doesn’t perform well. Follow the set of standards issued by WordPress to ensure compatibility, and choose the plugins carefully. While using third-party plugins can help you save time, poorly coded plugins will slow down your eCommerce WordPress theme, or render it useless.
Today, more and more people use mobile devices to access the Internet, which means mobile optimization is no longer optional. To make sure people will actually want to buy your theme, you’ll want to develop a theme that offers the same high-quality and memorable browsing experience on mobile devices, as well as most, if not all the features found in the desktop version.