In order to make a living selling WordPress themes, you have to make sure your themes stand out from the crowd and grab the potential buyer’s attention instantly and for all the right reasons. If you’re thinking about earning some money on the side with WordPress development, or you want to quit your day job and dedicate all your time to theme development, keeping these three things in mind will make sure you end up with effective WordPress themes people won’t be able to resist but buy.
All Effective WordPress Themes Are Targeted
Your ultimate goal is developing effective WordPress themes people will want to buy, so make sure your design process begins with the end: the buyers! Who do you want to sell your theme to? What appeals to them? Where do they spend their time? Once you determine who your target buyer is, you’ll make your life much easier. First of all, you’ll know what features are absolutely essential in the niche you’re targeting, choosing the right colors and fonts will come naturally, and you’ll be able to market and sell your theme much easier.
Lightweight Themes Are The Best Themes
If you want to make sure your theme is one of the most effective themes out there, ask yourself “Is this plugin really necessary?” before adding any plugin to your theme. While you may be tempted to add bells and whistles to your theme in order to stand out, you’ll want to make sure every plugin you use adds actual value to your theme. Some poorly coded plugins may slow down your theme, and some may even bring your entire server down because of the amount of CPU they use.
Poorly coded plugins are not the only culprits when it comes to the slow loading times. If you pay close attention to some of the best-selling WordPress themes, you’ll notice that all of them have a relatively simple and straightforward sidebars and navigation menus. Don’t clutter up your sidebars with excessive adds, widgets, photos of your Facebook fans, links to your latest tweets and your social media icons.
Boost Your Theme With Cache
In order to display it properly, browsers download absolutely every element of a website, which can take a considerable amount of time if you don’t work smarter with cache. Browser caching enables a website to load much quicker by saving a cached version of it locally for the next time the user visits it. This will effectively reduce the amount of files the browser downloads on each visit and speed up the loading time. To take things a step further, consider installing a caching plugin, which will enable you to publish static HTML files instead of the dynamic ones. This will greatly improve the loading time as it eradicates the need for PHP or MySQL commands.