Market Premium WordPress Themes Like A Pro! 3 Easy Tips To Sick Sales

By April 18, 2015 Blog No Comments
Market Premium WordPress Themes Like A Pro! 3 Easy Tips

Developing stunning themes will get you only so far. Even the world’s best design and most creative features won’t do you any favors unless you learn how to market premium WordPress themes effectively. If you think you just finished developing the next big theme and you’re wondering how to get it in front of your potential buyers, we’ve got some ridiculously simple tips to help you get started.

Find The Best Platform To Market Premium WordPress Themes

There is a plethora of ways you can market premium WordPress themes nowadays, but in order to get the best results, you need to carefully consider both your target buyers and the amount of effort you’re willing to put into marketing. If you decide to go with third-party theme markets, your theme will have a much wider reach and you won’t have to deal with marketing.

Market Premium WordPress Themes Like A Pro! 3 Easy TipsBuy Theme Open Demo

However, by setting up your own website, you won’t have to compete with countless other developers for every single buyer. The downside of running your own website is the simple fact you’ll need to work out the strategy to get people to actually visit your website. If you have the time and patience to deal with SEO, social media marketing and website maintenance, this could be the ideal solution for you; otherwise, stick with theme markets.

Demo Preview Can Make Or Break A Theme

We all know how important first impressions are, and in the WordPress community, this first impression is provided by the demo preview of your theme. None of us want to download a plugin or a theme just to see what it looks like in action. Even going through tons of screenshots can be frustrating. Especially if the dummy content is low quality. You’d be amazed just how many developers spend days, weeks, even months coding a theme, yet overlook the importance of an appealing demo preview.

Market Premium WordPress Themes Like A Pro! 3 Easy TipsBuy Theme Open Demo

In order to market premium WordPress themes like a pro, make sure you’re using high-quality imagery optimized for Retina displays that appeals to your potential buyers and shows them what their website could look like. Another trick to market premium WordPress themes more effectively is to skip the Lorem Ipsum dummy text that everyone’s using and create your own dummy content to help your demo truly stand out. Internet users are lazy, and showing what your theme is capable of, instead of just telling will get you far.

Make Your Documentation Do Its Job!

A lot of developers fail to realize that customer support begins with the theme documentation they decide to include or not to include in the download file. To avoid getting hundreds of emails a day asking the same question, make your theme documentation informative and well-organized. Describe all the features you included in your theme you think your buyers might not be familiar with and throw in a few tutorials explaining how to use the features. Your buyers will feel much better when they solve a problem on their own, and you’ll have a lot more time to focus on developing, instead of replying to emails.

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