Developing themes and plugins for WordPress can be an incredibly rewarding task – you get to showcase both your knowledge and coding skills. However, if you’re hoping to sell the themes you develop, you need to keep in mind that you’ve only done half the work when you finish coding. In order to become a successful developer, you need to be just as skilled at marketing premium WordPress themes as you are at coding them. To help you get started, we’ve put together a list of our top marketing moves for busy developers.
People Love Free Stuff
There’s no denying the fact that people simply can’t resist free stuff. We all fall for it, whether it’s a free sample at the mall, or taking a free WordPress theme for a spin and checking out what it looks like on your website. By releasing a free version with limited features in WordPress directory, chances are, many users will want to upgrade to the premium version to unlock all the features. Even if they don’t, you’ll be getting free publicity because they’ll be using one of your themes with a link to your website in the footer.
This will also improve your SEO efforts, because there will be countless websites out there sending traffic your way and improving your rankings. Which leads us to our next tip for marketing premium WordPress themes: your website.
Decide What Works Best For You
When it comes to marketing premium WordPress themes, you have a few ways to go, depending only on your personal preferences. If you set up your own website, you need to keep in mind that you’ll have to maintain it and update it on a regular basis. The good news is that all the profits will go only to you, and unlike third party markets, you won’t have to compete with other developers. If you choose to stick with third-party markets, you won’t have to worry too much about website maintenance, and you’ll probably get more attention from potential buyers. You will have to give up a portion of the profits, though, because markets usually charge a fee for each theme sold.
Customer Service Is Vital When Marketing Premium WordPress Themes
One of the differences between free and premium themes is the customer support. While free themes rarely get updates and there are no guarantees when it comes to the quality of the code, people paying for themes expect regular updates, impeccable code, and effective customer support. Remember, you’re not just marketing premium WordPress themes here, you’re building a reputation of an established developer, which means you have to decide how you’re going to handle customer support. Set up an email address your buyers can use to reach you, report any bugs and ask for help. Otherwise, they might spam you with bad reviews, ruining your reputation and affecting sales. To avoid tons of emails asking the same question, however, it’s a good idea to set up a FAQ page on your website, create a knowledge base explaining your buyers how to use your themes, or even publish a few tutorial videos.