If you’re developing a theme for personal, non-commercial use, you don’t have to worry about the popular WordPress theme features as you probably already know exactly what features you need and what you want your website to look like. However, if you’re developing a premium WordPress theme, you need to make it stand out from the rest if you want people to actually buy it. While all successful themes have something unique, there are some things all of them have in common. Read on to discover some of the secrets behind the most successful themes out there.
Plugins Are Incredibly Popular WordPress Theme Features That Add Actual Value
One of the strong points of WordPress is the ability to customize pretty much any element and expand the functionality with just a few clicks of your mouse. Unleash the full potential of your theme by including powerful third party plugins. Include as many plugins as you wish, but make sure they appeal to your potential buyers and are actually useful. It doesn’t matter that plugins are one of the most popular WordPress theme features if you include plugins your buyers will never use.
Updates Can Make Or Break Your Theme
While majority of free themes rarely get updated, keep in mind that premium WordPress theme are updated on a regular basis to ensure compatibility with the latest version of WordPress. If you’re planning to develop a premium theme, you will also need to continually work on it, fixing the bugs, tweaking the code for better performance, and implementing new features. Not only will this make it more appealing to new buyers, but it will also help you build a reputation of a reliable expert.
Multiple Page Styles Add Variety To Your Theme
While you may prefer one layout, bear in mind that you’re not developing a theme just for yourself. You need to provide your buyers with multiple layout options they can choose from. For example, if you’re developing a photography WordPress theme, you might consider multiple portfolio layouts – a single column, multiple column layout, as well as a boxed and full-width layout. Including multiple homepage layouts is one of the popular WordPress theme features as well. In fact, themes with a single layout simply don’t cut it anymore.
Set Up A Support System For Your Buyers
Don’t just throw together a random readme file with a few lines explaining how to install your theme. Great customer support can add incredible value to your theme, so make sure you really think it through. Explain each and every feature of your theme you think your buyers might not be familiar with, set up a FAQ page on your website, and throw in even a few video tutorials. Also, don’t forget to keep an eye on your email inbox and try to answer all questions and concerns as quickly as possible.