WordPress is a free and open-source blogging tool and a content management system behind many websites and blogs you visit on a daily basis. It’s one of the most popular frameworks thanks to its customizability and ease of use. It’s no wonder then that so many developers choose to design themes for WordPress. WordPress theme development has become an industry of its own, and today, you can find a theme for any niche, from blog and website themes to eCommerce and portfolio websites.
However, regardless of the niche, there are certain features that set the most popular WordPress themes apart from the rest. If you’re thinking about jumping in and start designing WordPress themes, including most, if not all, of these features will help you stand out in a crowded market for all the right reasons.
Most Popular WordPress Themes Are Responsive
More people are using mobile devices to access the Internet than ever before, and it’s only natural that majority of top-selling, most popular WordPress themes use responsive design. Instead of developing different websites for various screen sizes, responsive design enables your website to adjust automatically to fit the screen size. Twitter’s Bootstrap and Zurb’s Foundation are two most popular responsive design solutions at the moment, so if you’re thinking about developing a responsive theme, these are your safest bets.
It’s All About Social
Social media is no longer optional – it’s one of the most effective marketing tactics, and content creators rely heavily on social shares, which is why you should make sure you include sharing across Facebook and Twitter, the most popular social networks at the moment. To take it a step further, enabling users to log in using their social credentials will make your theme truly stand out for its functionality.
Customization Is Vital
WordPress themes are all about the ability to set up a website in a matter of minutes. However, your potential buyers will be looking for a theme that offers enough customization options to make the website truly their own. Many popular WordPress themes come with custom-built customization panels, so you can either stick to the native WordPress panel, design your own, or buy a third-party one. Another popular strategy is designing the theme in Photoshop and including all the PSD files with your theme downloads.
Documentation And Support
There are many theme developers out there buying themes from other developers, so you will want to keep your code organized and well-documented, so your buyers can use your theme as a foundation for their own projects. Even if you’re not interested in selling to other developers, you will want to offer regular theme updates and customer support. Whether including additional features your buyers requested, or fixing bugs they noticed, updating your themes will let your buyers know you’re a serious, dedicated developer and they will feel much safer doing business with you.