The design of the premium WordPress theme you use to set up your website can be the difference between a visitor sticking around longer and making a purchase, or clicking that dreaded back button and leaving your website. It’s 2015, after all, and the last thing your business needs is a website built on a theme developed ages ago. However, your job is far from being over when you finally find the perfect theme for your website. Keep in mind that even the best premium WordPress theme can be rendered useless if you don’t pay close attention to details.
Your website not only has to appeal to your visitors, but it also has to load quickly, offer all the vital features they’re looking for, and be easy to navigate. And it’s not only your visitors that you have to impress – Google also loves well structured, fast websites. Read on to find out how to optimize your premium WordPress theme and turn it into a powerful marketing machine both your visitors and search engines will love.
Monitor The Plugins You Add To Your Premium WordPress Theme
Having a stunning website is useless if it doesn’t provide your visitors with all the features they need. However, before installing any plugin, ask yourself whether that plugin is really necessary. While the number of installed plugins won’t affect your website’s performance, you still have to check every single plugin for compatibility with other plugins you installed, and make sure you’re using the latest version. Badly coded plugins can pretty much render your website useless, or slow down the loading time, which is why it’s best to use reputable plugins developed and sold by professional developers.
Optimize Your Images For Web
Images are an incredibly powerful tool. They can break long walls of text, make the read a lot more interesting, and help guide the attention of your visitors. However, when not properly optimized, images can drastically affect the usability of your website. The more images you include on a web page, the slower it will load, which is why you have to make sure you optimize every single image before uploading it to your website. More people than ever are using mobile devices to access the internet, which means loading time can make or break your website. No one is going to stick around and wait for your page to finish loading, especially when using mobile data.
Don’t Use Official Social Media Buttons
There’s no denying the importance of social networks, especially when it comes to online marketing. What’s the point of buying a premium WordPress theme and setting up your website if no one is ever going to visit it? This is why you should always include sharing buttons for all the major social networks. However, adding official sharing buttons can drastically affect the loading time of your website, due to the calls they make to external services. Almost every premium WordPress theme now comes with custom, locally stored sharing icons, and by simply switching to text links or these locally stored social media icons, you could reduce your page size by up to one megabyte.