Premium WordPress themes have taken the world wide web by storm, and theme development has become a niche of its own. The prices, expectations, even the design process of a WordPress theme is different than when it comes to the traditional website design. Only the end results stayed the same: a functional and appealing website. If you’re thinking about entering the industry of premium WordPress themes, or if your themes aren’t as successful as you hoped, follow these simple tips, and you’ll be on your way towards becoming a successful WordPress theme developer.
All Premium WordPress Themes Start With A Solid Plan
Creating outstanding premium WordPress themes with advanced features can be an overwhelming process, especially if you’re not sure what you’re actually developing. Start your design with a plan: who do you want to design for? Which features will your buyers be looking for? What design elements appeal to them most?
Design To Impress
You have only a few seconds to impress your potential buyer and make them check out your theme thoroughly. While functionality is essential, great design is vital. Make sure you create a unique, outstanding theme that appeals to your buyers. Look closely at your layouts, spacing, alignments, color choices and typography. Make sure you have a quality concept to build on before you write your first line of code.
Functionality Is Vital
Many developers waste their valuable resources trying to make their theme stand out from the crowd with pointless add-ons, plugins, and widgets that their buyers will never use. This only adds unnecessary page bloat and increases loading time. Choosing the right widgets and other design elements should be a considerable part of your plan if you want to design a theme people will actually want to purchase. Remember, functionality is just as important as the overall design of your theme.
When it comes to premium WordPress themes, it’s essential you stay up to date with the latest WordPress updates. WordPress publishes two set of standards, one for HTML and PHP and another for CSS, and you want to follow these standards, especially if you’re building a theme you want to sell to other developers. Also, it might sound like an obvious advice, but you’d be surprised how many developers forget to make their theme mobile-friendly. More and more people are using mobile devices to access the internet, and you don’t want to send your potential buyers to your competitors simply because you didn’t make your theme responsive.
Options Can Make Or Break Your Theme
Keep in mind that majority of people purchasing premium WordPress themes aren’t native English speakers, so you will need to make your theme translation-ready. Also, provide your buyers with just enough customization options to help them make their website stand out from the crowd, but don’t overwhelm them with too many options. Too complex and too simple premium WordPress themes can both be frustrating, and the best way to avoid this is a powerful, intuitive options page and great theme documentation.