Mobile web adoption is growing eight times faster than web adoption did in the late 1990s and early 2000s. Nearly every fifth person is using a smartphone, or some other internet-enabled device to browse the internet, shop, learn, and communicate. Between 2013 and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population. In order to keep up with your clients, fans, readers, and followers, every element of your online persona has to be up-to-date with the current trends, which includes your website too. Is your website mobile-friendly? Are you losing potential clients only because they can’t access your website while sitting in a park, or waiting at the airport?
What Is Responsive?
Considering the sheer number of devices, be it desktop computers, smart TVs, laptops, tablets, smartphones, and now even smart watches, designing a website that would fit absolutely every screen size would be a never-ending task. This is exactly where responsive web design comes into the picture, and saves the day. If you’re reading this using your smartphone, you will see all of the content organized in one column. If you’re using a desktop computer, the width of the website will automatically adjust and show more columns to fit your browser, while offering the same basic experience and information. And that’s the brilliance of responsive WordPress themes.
In addition to organizing your content efficiently to take advantage of the entire screen, responsive WordPress themes also enable image scaling, so it’s not just the text that change the layout in order to fit the screen, but images also scale, so your visitor can see them without unnecessary zooming, tapping, and frantic sliding around.
Responsive WordPress Themes Focus On Value
It’s just a matter of time when the number of visitors landing on your website using a mobile device surpasses the number of visitors using a desktop computer. Times are obviously changing, and we’re about to go through a shift in the way we design websites. Keep in mind that mobile visitors are on the go. Shopping, travelling, or waiting in line. They’re not looking for a twelve page essay about what you do. They’re looking for specific information, or a quick break from their errands.
Adapting your website for mobile devices forces you to analyze your content, focus on value, and sort it based on its importance, discarding the unnecessary elements of the desktop website, and presenting your mobile visitors only the most important, relevant information. It’s only natural, then, to design a website starting from the mobile version with the most essential elements in mind, and adding additional content as the screen real estate grows.
It’s All About The Touch
Mobile devices are changing not only the way we access, and interact with online content, but it’s changing the visual appearance of the internet as well. Flat design, minimalist layouts, and bigger buttons are all being adapted to fit the size of a finger, slideshows now support both button navigation and swiping for a seamless experience. Responsive design doesn’t only rearrange elements of your website, it also makes it usable no matter the device, or the method of input. With responsive WordPress themes you can be sure your website will offer the same experience, functionality, and value.