You may be the most talented developer out there, but if you’re not just as skilled at marketing, even the world’s best theme won’t do you any good. Remember, it’s when you finish coding your theme that the real work begins. If you’re just starting out and you’re curious about the ways you can sell WordPress themes, or you’ve been in the industry for quite some time and need to catch up on the latest trends, this list of most effective tips to boost your sales will help you get on the right track.
Preparation Is The Key To Success
If you’ve done your homework before working on your theme, you probably already have a pretty good idea who your theme is designed for. Your target audience has a ripple effect not only on the overall design and the features of your theme, but the choice of the marketing strategy as well. Figure out where you potential buyers spend time and get on their radar. Make sure you narrow down your scope as much as possible to increase the effectiveness of your marketing efforts. For example, saying social media is your marketing channel is not enough: business people prefer Google+ and Twitter, while female buyers are much more likely to be found on Pinterest, Instagram and Facebook, which means you can narrow down your choices even further.
People Love Free Stuff
While there are developers that successfully build reputation and sell WordPress themes by offering a few themes free of charge, you can still reap the immense benefits of the iconic word “Free” without actually giving away themes. Consider investing in some popular third-party premium plugins. The investment will definitely pay off once the sales take off, and with the right combination of premium plugins, you will be able to offer themes worth triple their actual price. And who could say no to a bargain like that?
Sell WordPress Themes On Your Own Terms
There are many WordPress theme markets out there that handle the marketing side of selling for you for a certain fee. They already have a considerable number of visitors looking to buy themes, but they’re usually overcrowded and it can be challenging to stand out from the crowd. Consider setting up your own portfolio website to sell WordPress themes. If you invest some time in search engine optimization and plan out an effective marketing strategy, you’ll be on your way to boosting the sales on your own terms in no time.
While you can use some of these tips and see the results in a matter of days, things like search engine optimization will take some time to take off, but will be worth it in the end. Just like with coding, when it comes to marketing, you should choose the strategy that suits you and your target buyers. Done reading? Start using these tips and you’ll be able to sell WordPress themes like a pro!