Designing and developing WordPress themes is a great opportunity to unleash all your creativity and even a better way to earn some extra cash on the side. However, without a solid understanding of the WordPress community and a good marketing plan, all that creativity and coding experience will go to waste. After all, how are people supposed to buy your theme if they never see it? There are two ways most developers go about selling premium WordPress themes: self-hosted online stores and theme markets. Read on to find out everything you need to know about preparing your themes and selling them on theme markets.
Selling Premium WordPress Themes Is About The Buyers, Not You
In order to develop a theme people will want to buy, you will need to know what you’re getting yourself into. There are countless developers out there, many of which are targeting the same buyers, which means you will want to find a particular niche with high demand. This way, you won’t have to compete with hundreds and thousands of developers, which can be an incredibly challenging task, especially if you’re new to selling premium WordPress themes.
Must-Have Elements Of WordPress Themes That Sell
Once you clearly define your target audience, deciding what the theme should look like and what features you need to include will be a lot easier. Look at the themes already out there and figure out what your potential buyers are looking for. Will they want to set up an online store? What about a portfolio page? More importantly, look what’s out there and find an opening for something new. If you can find that one functionality that’s brand new and still hasn’t been used in too many themes, you’ll have a much better chance of standing out and boosting the sales.
Documentation Can Make Or Break Your Theme
Writing your theme’s documentation can be an incredibly time-consuming task, but it’s a vitally important one when it comes to selling premium WordPress themes on theme markets. There are theme markets that won’t let you publish a theme unless it’s been well-documented. But it’s not only the markets that look at things like that. Writing clear, extensive instructions for the end-user explaining how to set up the theme, how to use particular features, and even commenting your code can add value to your theme and its overall appeal.
Handle Customer Support Like A Pro
Not only will a well-written documentation help you when it comes to selling premium WordPress themes, but it will also make the job of handling customer support a lot easier. The better the documentation, the more your buyers will be able to do on their own, which in turn means less emails and support requests, as well as better ratings. Creating tutorials and webcasts with tips and tricks will help you build a reputation of a reliable developer, and allow you to focus on developing themes instead of replying to countless emails with the same question.