While joining the WordPress community is becoming easier than ever, standing out from the crowd of successful WordPress developers is turning out to be quite a challenging task, particularly if you’re just starting out. Ever wondered what it is that makes certain WordPress themes take over the world, while others only get a handful of sales? We gathered some of the secrets behind the most successful themes and tips even the world’s most successful WordPress developers use, so read on to find out how to make your next theme a surefire hit!
When Does Simple Become Too Simple?
One of the first things you’ll do, long before you start designing and developing your theme, is researching the industry you’re developing for. While each niche has particular requirements, best practices and preferences, you’ll want to develop a simple enough theme that lets the content take the center stage and shine. At the end of the day, that’s exactly what the visitors are looking for.
All successful WordPress developers and designers have to walk the thin line between showcasing the creativity and coding skills without cluttering the theme with unnecessary bells and whistles. However, coming up with a simple, yet appealing WordPress theme can be a really hard task. Too simple, and your theme won’t grab your potential buyer’s attention. The secret is designing a simple theme with a unique and interesting twist, whether it’s a particular color scheme, animations, or an innovative layout.
Presentation Is King
Even if you develop the world’s greatest WordPress theme, it won’t do you any good unless you’re able to present it the right way. You’ll never see any of the successful WordPress developers using low quality imagery in their demos. In other words, in order to make money, you’ll need to spend some money. Investing in high quality stock imagery will be well worth your while down the road.
Successful WordPress Developers Don’t Copy
Looking what’s already out there during the research stages is a good idea, definitely, but you do need to keep in mind that there’s a fine line between drawing inspiration from more experienced developers and ripping off their design and/or code. You need to keep up with the latest trends in the WordPress community, but at the end of the day, you need to be able to find an opening for something new in order to stand out and sell your theme.