WordPress has come a long way from being a simple blogging platform. Now one of the most popular content management systems, it’s behind some of the most visited websites. Considering the possibilities it offers, it shouldn’t come as a surprise that so many people turn to WordPress looking for a quick, yet effective website solution, and just as many developers try to earn some extra cash on the side developing themes. Whether you’re a developer or a potential buyer looking for the perfect theme to set up a website, you’ll want to pay close attention to these universal elements commonly found in every successful WordPress theme.
Common Design Elements Of A Successful WordPress Theme
There are many design trends and fads that come and go. And while most of them date rather quickly, some become design standards followed by almost everyone. One of those standards is certainly flat design. Unlike skeuomorphic design, flat design is all about simplicity, high contrast, flat colors, beautiful typography and overall design efficiency. Not only does flat design make various elements pop from backgrounds, easily grab attention, and guide the user’s eye, but it also removes the unnecessary clutter that confuses the user and affects loading time. All this makes flat design the best friend of every developer trying to develop a successful WordPress theme.
Another important thing you should do when developing a theme is to optimize it for mobile viewing. Considering the number of people using mobile devices to access the internet, a stunning theme that works only on desktop computers is pretty much useless, especially now that Google updated its search algorithm to give considerably higher rankings to responsive websites. You can either build your theme using one of the popular mobile-first frameworks, like Bootstrap, or learn how to code responsive themes yourself. Either way, you can’t even dream about developing a successful WordPress theme without thinking about mobile devices.
Go Big, Or Go Home
In the endless race between device makers to stuff more pixels in a square inch than a human eye can actually distinguish, each and every element of your theme will be mercilessly scrutinized, which means you need to make sure your theme is optimized for high-definition screens, such as Apple’s Retina displays, and that every element scales perfectly without affecting the quality, regardless of the screen size. In other words, if you want to develop a successful WordPress theme that will stay relevant and keep selling, you need to make it Retina-ready.
Don’t Forget Business Owners
If you want to develop a theme that sells like hotcakes, you need to enable your buyers to effortlessly turn their website into an online store. With so many business owners taking their businesses online and artists selling their products on the internet, you will want to provide them with everything they’ll need to set up a website that suits all their needs. Optimizing your theme for third party eCommerce plugins, such as WooCommerce, will instantly make your theme an absolute hit among budding entrepreneurs.