WordPress is one of the most popular platforms that many businesses use to quickly and easily set up their websites. It enables you to create your own content, but it also allows you to customize pretty much every single element to your liking. Even though you’re in total control of your theme, there are certain universal theme design principles most successful WordPress developers live by.
Font Selection Is Crucial
Regardless of the industry you’re designing for, content is what ultimately makes a website. Appealing design can get you only so far, and once you go past the visual element, it’s the content that truly counts. This is why it’s essential to choose a simple, elegant and readable font for your content. If you make reading hard for your visitors, they won’t stick around for long. Make sure you include enough carefully chosen fonts, so your buyers can find the one that fits their brand and enables them to stand out.
While you may not be able to design your own custom font, you’ll want to follow these simple theme design principles when it comes to the default typography of your theme: focus on readability, use 2-3 fonts throughout your website consistently, and provide your buyers with enough customization options to match their brands.
Don’t Reinvent The Color Wheel
Color is an incredibly powerful tool. It can emphasize and organize the important elements and guide the attention of your visitors. However, when not used carefully, it can overwhelm or confuse the visitors, convey a wrong message or send your potential clients to the welcoming arms of your competitors. It’s vitally important to choose complementary colors and limit the number of colors you use. Choose 2-3 main colors, and use them throughout your website for the sake of consistency. It’s also a good idea to choose an accent color for the important elements, such as calls to actions, to help them stand out.
Another important thing to keep in mind is contrast. In order to make the reading experience enjoyable, you’ll want to choose a light background and a dark, preferably black, font color. Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page. Light gray font on white background, for example, is almost illegible, which means your visitors won’t be able to read the text without straining their eyes.
The same theme design principles we mentioned when talking about typography apply here as well. In addition to your default color scheme, leave enough room for your buyers to customize the colors to suit their brand’s style and make your theme truly their own.
Simplicity Is One Of The Most Important Theme Design Principles
Simple is always better, especially when it comes to web design. You want to create a powerful, feature-packed theme, but try not to overdo it. The ultimate goal of a website is to showcase the content and get the visitors to take a desired action. If you choose a complex layout, or you bloat your theme with unnecessary widgets, the visitors will get distracted by the design and won’t be able to focus on the important elements. Develop an elegant and modern theme that shines a spotlight on the content, and include only the features you know your buyers will actually use.