Whether you’re an experienced developer or just a beginner considering developing themes and plugins to earn some cash on the side, you’ve probably already caught yourself looking at a best-selling theme and wondering what the catch is. What is it that makes one theme soar and others can’t make it off the ground? The truth is that there’s no magic pill that will boost theme sales – it all boils down to a bit of foresight and a solid plan. To help you hit the ground running, we break down some of the most effective tactics all successful developers use to market their themes.
Let WordPress Handle Theme Sales
WordPress provides their users with a wide selection of free and premium themes. It’s one of the world’s most popular content management systems, and it’s no wonder that many users use the themes recommended by WordPress, so you should consider submitting one or more of your themes to the WordPress theme directory. If you manage to get your theme trending, you’ll see the theme sales go through the roof.
Third-Party Theme Markets Are Vitally Important
If you’re just starting out and testing the waters, you’ll want to first check out some of the popular third-party theme markets. For a small fee, they’ll handle all of your theme sales, from marketing to handling the payments. The good news is that they already have a considerable number of visitors browsing the themes, which means you’ll be able to reach a larger audience from the get-go. The bad news, on the other hand, is that the visitors have a much wider selection of themes, which means you’ll need to offer something unique in order to stand out and secure those theme sales.
Handle Your Own Theme Sales
If you’re really dedicated to developing and selling WordPress themes, you’ll consider setting up your own online store at one point or another. The good news is that once you get people to your website, they’ll see only your themes, which means you won’t have to compete with other developers for the visitors’ attention. However, the not-so-good news is that in order to get any theme sales, you’ll need to get people to visit your website – in other words, you’ll need to handle website maintenance, marketing and other tasks third-party theme markets would typically handle for you. This is why setting up your own online store is recommended only after you’ve been a part of the industry for some time and know what you’re getting yourself into.
The Choice Is Yours
We’re not saying that either of these tactics will secure those theme sales – instead, each has its own good sides and drawbacks. It all comes down to how much work you’re willing to put into promotion and maintenance. So, if WordPress themes are just a side gig, you’ll be good with third-party markets only, but if you’re hoping to turn WordPress development into a full-time gig, you’ll want to consider setting up your own store, or a combination of all the tactics we discussed.