WordPress is one of the most popular platforms people use to quickly and easily set up websites. Considering its popularity, it’s no wonder that so many developers decided to jump on the bandwagon and start developing and selling themes. If you’re looking for a way to earn some cash on the side, this is the perfect time to consider joining the industry. However, while a good WordPress design may be a question of personal taste and preferences, there are certain things you’ll want to keep in mind in order to end up with a theme people will actually want to buy and use.
Do Your Research
Just like with any other project, in order to develop an effective theme, you’ll want to start with a solid plan. Do your homework: research your target audience and their needs, as well as preferences. Determine which features each industry requires, and make sure your theme delivers exactly what your potential buyers are looking for.
Don’t Clutter Your Theme
Want to make your WordPress theme enticing? Keep it simple, uncluttered and easy to read. If you don’t clearly define your goals and the features you want to include in your theme, you risk cluttering your theme with useless plugins and widgets your buyers will never use. Keep in mind that every widget should add value to your theme. Do you really need that tag cloud on your homepage? When it comes to the layout of your theme, make sure you include lots of white space. White space will help you keep your layout organized and well-structured, but also, help the website visitors find exactly what they’re looking for.
Boost Your WordPress Design With Color
Color is an incredibly powerful tool: it can emphasize important areas, guide the attention, and bring your theme to life. However, keep in mind that colors convey meanings and using a wrong color scheme can turn off your potential buyer. If you’re developing a theme for a law firm you will want to stick to simple, elegant and muted colors, while vivid and contrasting colors will appeal more to younger crowd. For text-heavy themes, choose a white background and dark font colors, and for image-centric themes, choose a dark background.
WordPress Design Goes Mobile
More people than ever are using mobile devices to access the internet, and business owners know that, which is why people probably won’t even consider buying your theme unless it’s mobile-friendly. Think about it, would you buy a theme that doesn’t look and perform just as good on a smartphone as it does on a desktop computer? Do yourself and your buyers a favor and switch to responsive design.