Setting up a unique website that appeals to your target audience and performs seamlessly can feel like a daunting task, especially for small business owners launching a business. With so many things to keep in mind, designing a website is probably not your top priority, and startup budgets often don’t include thousands of dollars required for a custom designed website. Luckily, you can easily fix that. WordPress is a popular content management system and one of the most used web solutions.
WordPress allows you to quickly set up a website and maintain it easily without having to learn how to code. User-friendliness, combined with incredibly affordable WordPress themes, enable you to set up a fully functioning website in a mater of minutes and focus on what really matters: running your business. If you’re looking for a theme for your website, but aren’t sure where to begin, this simple WordPress guide for beginners will help you get the most out of your purchase.
Free Vs. Premium
While your budget may not allow you to have a custom website designed just for your business, you should still consider investing in a premium WordPress theme. Even though there are some pretty stunning free WordPress themes out there, chances are they don’t offer as many options and features as their paid counterparts. Besides outstanding features, premium themes often come with excellent customer support, and are developed by experienced professionals. Do you really want to use a theme designed by an amateur for your business website?
Make sure the theme you choose for your website provides you with all the features you’ll be needing down the road: there’s no use setting up a beautiful website for your online store, for example, if it hasn’t been optimized for eCommerce. This leads us to the second point of this WordPress guide: if you’re planning to earn money with your website, pay close attention to the layout. Going with a three layout layout is a wise idea, as this gives you more space to work if if you decide to sell ad space later on.
WordPress Guide To Design
Functionality and the features of your website are important, but don’t forget the actual visual appeal of your website. When looking for a theme for your website, make sure it’s simple and easy to use. While complex layouts and flashy graphics will make your website stand out, it could be for all the wrong reasons. You will want an elegant theme that pushes your content to the forefront, emphasizes calls to action and guide’s the visitor’s attention to other important elements. Keep your visitors in mind: what appeals to you isn’t necessarily something that will appeal to them. Once you narrow down your selection to a few themes that look great, continue to the next step of our WordPress guide.
Go Behind The Scenes
When picking a WordPress theme, make sure it comes with a valid code. There are a few ways to check this, and many free services online that do it automatically. This will save you from a lot of headache down the road when you choose the implement new features, or have a designer tweak the theme for you. Poorly coded theme will make the task much harder than it needs to be. Another vitally important point of this WordPress guide to keep in mind: make sure everything is up to date. A theme optimized for the latest version of WordPress will provide you with better security, as well as all the great new features like widgets and tags, while using up-to-date plugins ensure that all the bugs have been fixed.