When it comes to turning your passion for designing and developing WordPress themes into a full-time job, your coding skills will get you only so far. It doesn’t really matter if you come up with the world’s most amazing WordPress theme unless your potential buyers actually know about it. To help you gain a foothold in the industry, we’ve gathered some of the most important WordPress marketing advice we’ve learned the hard way. Whether you’re an absolute beginner, or an experienced pro looking to brush up on your marketing skills, we’re sure you’ll find something in here that will help you stand out and boost sales!
Build A Strong Social Media Presence
Chances are, you’re already on Facebook and Twitter, so why not use it to actually boost your business? This might sound too obvious to be a WordPress marketing advice, but you’d be surprised how many business owners still use social media to share funny pictures of cats. Write and share content about the things you like and that will appeal to your target audience and engage them in conversation.
Remember, you’re not only building themes here – you’re building a reputation, so join forums and contribute with your own tricks and advice for beginners and advanced users alike, and you’ll start seeing your reputation grow. At the end of the day, it’s not only beginners that will be buying your themes – other developers might use your theme as a starter theme, and a reputation of an established and reliable developer will help drive those sales.
Join Third-Party Theme Markets
There are many pros and cons you should consider before joining third-party markets. For example, if you set up your own online store and start selling themes and plugins, you won’t have to fight with countless other developers for the attention of every visitors. However, a major drawback is that you will have to make sure people actually visit your website, and third-party markets take care of that for you. The best WordPress marketing advice for beginners would be to start with a couple of markets, and building their own website once they establish a reputation and get their business on its own two feet.
Most Important WordPress Marketing Advice For Dealing With People: Kill Them With Kindness
Keep in mind that your job is far from being over when you finish writing the code. You’ll also want to make sure you’re fixing bugs as soon as they’re reported and updating the theme or the plugin with the latest and greatest features to keep it relevant and appealing for as long as possible. You’ll also want to provide excellent customer service by replying to emails and comments in a timely and helpful matter.