If you ever tried selling your WordPress theme, you probably realized that the immaculate design and endless hours of coding are far from being enough to turn your theme into a best-seller. Build it and they’ll come? Think again. Of course, how well you designed your theme is a major factor, but actually getting your theme in front of your potential buyers may prove to be more difficult than you originally thought.
If you want to sell your WordPress theme, you have to keep in mind that the sigh of relief when you finish coding and tweaking the theme is your mark to start promoting it, and not sit back and wait for money to come pouring in. It’s not how it works. There are thousands of WordPress developers trying to sell their themes, and in order to make it in the industry, you will have to work just hard promoting the theme as you did developing it. Luckily, we have a list of essential WordPress marketing tips to help you get started.
Theme Markets Or You Own Website
There are numerous theme markets developers use to sell their themes for a certain fee. Great thing about these markets is the fact that you’ll instantly get a large audience of buyers looking for the best theme for their website, so you won’t have to focus that much on the marketing aspect of selling. However, that’s where the problem lies. With the audience comes competition – and there’s a lot of them, competing for the same buyers. The other option is to build your own portfolio website to promote your themes. Keep in mind, though, that you will have to invest a considerable amount of your time marketing your website and optimizing it for search engines.
The Essence Of WordPress Marketing Tips: Goodies
Once you get a potential buyer’s attention, you need an offer your buyers will perceive as better than those of your competitors, so we made sure our list of WordPress marketing tips includes the most effective strategies. Just as with the previous tip, it comes down to your own personal preferences.
Free stuff: People love free stuff. Consider offering a free version of your theme, or including premium plugins in your theme to spice up the offer. Once you offer something for free, you are introducing your work to people who might be interested in upgrading to a “pro” version, while boosting your marketing strategy at the same time. Either way you go, make sure you include a free demo of your theme so your buyers can see it in action and make sure it’s the right thing for them.
Customer Support: Yes, you’re trying to sell your theme, and this is a list of WordPress marketing tips, but keep in mind that you’re building a brand as well. You want to portray yourself as a professional, reliable business person, so make sure you leave the best possible impression. Offer excellent customer support and regular updates, which will make your buyers feel safe doing business with you. This way, you’ll turn complains in your favor, and you’ll be able to show your skills and professionalism.
Marketing is frequently an overlooked element of developing premium WordPress themes, which could be grave mistake. You want to be sure you’re covering all your bases, so you need to plan out your marketing strategy. Decide how you’re going to sell your theme, be it a market or your own website, how you’re going to promote it (using social media, SEO, pay-per-click ads, paid reviews, etc) and how you’re going to beat the competition. Remember, these WordPress marketing tips are just guidelines; choose what works best for you and stick to it.