It’s not a secret that more and more developers are turning to designing and selling WordPress templates in order to earn some extra cash on the side. Many even quit their jobs and focus all their time on WordPress development. If you’re thinking about jumping in and developing your very first theme, there are certain things you will want to keep in mind in order to design a template people will actually want to pay for.
Researching And Planning Goes A Long Way
Before you even write a single line of code, you need to do your homework: research your target audience and their needs, and decide which features they will be looking for when buying WordPress templates. Once you decide who your target buyers are, you’ll have a much better understanding what your theme should look like, which features you will need to include, and even where and how to market your products.
Offer Outstanding Customer Support
If you’re serious about making a living designing WordPress templates, you should keep in mind that you’re not only developing themes, you’re also building your brand. Enabling your buyers to voice their concerns, report bugs, and request features will help you establish yourself as a reliable professional and turn them into loyal customers that come back to you, instead of going to your competitors.
Another thing many developers don’t consider when thinking about customer support is code documentation and organization. Make sure all your WordPress templates are well documented, include description of all major features, answer frequently asked questions and consider even throwing in a tutorial for beginners. This will not only make them feel much more competent, but also considerably decrease the number of people emailing you with same question over and over again. A well-structured code will help you update your template, find the bugs and sell to other developers interested in building their own theme using your theme as foundation.
WordPress Templates Are All About Customization
It’s not only advanced users and other developers that are going to want to customize your theme. The essence of WordPress templates is the ability to customize pretty much every element, which means you should never limit your buyers. On the contrary, try to offer as many customization options as possible. Creating your own customization panel will enable your buyers to tweak the appearance and customize the features without having to worry about writing a single line of code. Simpler your theme is to use and customize, better your chances are of selling it.