When done right, WordPress theme development can be an incredibly lucrative job, which is exactly why more and more web developers decide to join the industry in order to earn some cash on the side. If you’re thinking about developing your first WordPress theme, or you’re looking for ways to boost your sales, today’s collection of WordPress theme development tips and tricks may be just the right thing for you.
WordPress Theme Development Is All About Customization
One important distinction between the standard websites and WordPress themes is the buyer’s ability to customize both the appearance and the functionality of the theme without having to touch a single line of code. Customization options are particularly important if you’re planning to sell your theme to other developers, so you will want to make sure your theme offers ample customization options to your buyers.
Ever since version 2.7, WordPress WordPress Settings API allows you to define settings pages, sections within those pages and fields within the sections. More and more developers are building their own customization panels which enable the buyers to customize the theme to their specific needs.
You can either find third-party customization panels, frameworks, or scripts and use them in your theme, or you could build your customizer to create a simple, intuitive customization experience for your buyers. Just make sure you include enough options, as not ever buyer is going to be using your theme as it comes “out of the box.”
You probably noticed the most recent trend in the WordPress theme development community: translatable themes. This should come as no surprise, considering the vast majority of your potential buyers are not native English speakers. WordPress is being used across the world, and you don’t want to lose potential business simply because the buyers can’t translate your theme without compromising the source code itself. Make sure your theme is translation ready, and you will expand your market and get one step closer to selling more themes.
Using WordPress Starter Themes
WordPress theme development doesn’t have to be a tedious process, if you’re smart about it. Instead of rewriting same strings of code over and over again, it’s a wise idea to develop your own starter theme with basic structure and functions you can build upon down the road. If you’re just starting out, or you’re pressed for time, then the best option is to use one of the many available WordPress starter themes that will save you a lot of time and resources.