Developing a WordPress theme can be a long and challenging task, and it often sounds a lot easier in theory. Many developers jump in and start coding thinking the sales will skyrocket the moment they release the theme. However, unless you come up with a solid marketing plan, all those hours spent on designing and developing your theme, and debugging the code will go to waste. If you’re looking for ways to supercharge your WordPress theme sales, you’ve come to the right place. We’ve got three things guaranteed to make you stand out even in the most saturated market, so let’s dive right in!
Internationalization Is Vital For Your Success
WordPress came a long way since being just a simple blogging platform. Today, it’s one of the most popular content management systems, and the number of people using it to set up their websites keeps on growing. With users from all around the world, it is absolutely vital you make sure your theme is translation-ready. Internationalization doesn’t mean that you have to provide the translations; all you have to do is take a few additional steps that enable your end-users to translate the theme themselves. Considering that almost half of the WordPress users are not native English speakers, internationalization is pivotal if you’re hoping for better WordPress theme sales.
Responsiveness Can Make Or Break WordPress Theme Sales
People are using mobile devices to access the internet more than ever, and even Google updated the search algorithms to give higher rankings to mobile-friendly websites. However, developing a responsive theme is hardly new advice. To truly stand out even in saturated markets and to boost WordPress theme sales, you have to carefully consider the habits of web users and their individual needs.
In addition to making sure the text is readable and that the layout perfectly scales to every screen size, you’ll also want to prioritize page elements according to each visitor. A visitor using a smartphone is probably on the go, looking for specific information, such as contact details, the map of the location, or working hours, and not the complete history of the owner of the website. A visitor using a desktop computer might be more interested in reading more, or browsing through the entire portfolio.
Don’t Forget The Widgets!
WordPress widgets allow you to add content to your theme. They’re not only useful, but also incredibly easy to use. All you have to do is activate them and drag and drop them in a widget-friendly area of the theme – usually the sidebar, footer, or the header. Including widgets will add value to your theme and, as a result, boost WordPress theme sales. Although your buyers can find all the widgets they need themselves, you will want to customize some widgets to fit the overall design of your themes better, and to simplify the installation process for your buyers.