There are many factors affecting the success of a premium theme – from the code quality and included features to the marketing strategy used to promote it. However, no matter how experienced you might be, or how well the code is written, you can’t get around one simple fact – design matters. It’s the overall look and feel of the theme that grabs the attention and makes your potential buyers take a closer look and consider making a purchase. And just like fashion, WordPress industry keeps evolving with trends coming and going. We’ve gathered the hottest WordPress web design trends that made a big splash this year. Read on to find out everything you need to know about the latest and greatest trends that will make your theme pop!
WordPress Web Design Trends That Reinvented Scrolling
Thanks to the popularity of mobile devices and touchscreens, we’re seeing a considerable shift from clicking to scrolling – in fact, there’s been a lot of buzz around one-page themes. This is because swiping and scrolling is a lot easier on touchscreen devices, but it’s also quite quicker than clicking and loading each page separately. Developers are combining endless scrolling with innovative and immersive parallax effects to turn websites into storytellers and help them stand out. However, make sure you don’t go overboard with parallax effects, or your theme might come off as gimmicky. When used right, however, these two WordPress web design trends can turn even a boring content into a memorable browsing experience.
Mobile-First Design Is No Longer Optional
While not new, this is one of the most important WordPress web design trends. Not only is mobile-first design vital for the user experience, it also became a major SEO factor affecting the search engine rankings. More people than ever are using mobile devices such as smartphones and tablets to access the internet, and unless you make sure your theme has been optimized for seamless performance across all devices and screen sizes, you won’t see any significant sales any time soon.
Typography And Ghost Buttons
As the broadband speeds keep increasing, we’re seeing a steady shift from solid-color backgrounds towards more creative fullscreen image and video backgrounds across the web. However, if you want to make sure your theme truly stands out the moment your potential buyers lay their eyes on it, combine creative backgrounds with big fonts and ghost buttons. Supersized titles and headings will grab the visitor’s attention, and they work great with ghost buttons. Ghost buttons are clean, classy, and they often come with attention-grabbing hover states without switching colours or going cheesy with shading.
Even though some of these WordPress web design trends aren’t revolutionary, they can add to the appeal of your theme and boost sales, making you appear current helping you stand out from the crowd.